I create digital content optimized for the web
What is Content Marketing? We can call it a powerful tool with which to attract and retain a customer. There are different formats and ways to create digital content, what matters is that the content is personalized, inherent to your business, and that it is appealing enough to create interactions.
Before creating a successful content, I study in advance the reference industry, product or service and competitors. This is to have a general line of what already exists so that I can create original and appealing content.
I develop an editorial plan where I insert the contents created both for the social platforms I manage and for websites. The plan also serves to define the “customer personas” or target audience, create interesting content for the customer “type” and predict its actions.
I create different contents in various formats (texts, images, music, videos) to be published in different online channels (social, websites, etc.). When I create content I try to meet the needs of the potential customer, anticipating their needs and doubts, providing a response through creative content.
I analyze daily the progress of the published content; it is a process that I consider fundamental to be aware of the content they like and those that have not been appreciated. In addition, platforms evolve quickly and only by monitoring interactions can you understand in time if something is changing.
