Come far crescere la propria community
One of the main benefits of Social Media Marketing is the ability to establish a relationship of trust with new and old customers. Moreover, social media allows you to make the most of your creativity both in terms of content and marketing campaigns. Being very flexible platforms, you can get immediate feedback on marketing campaigns through interactions, shares, and comments. This allows you to change your strategy if the content or idea does not please but also to repeat, propose something that you like a lot, and, consequently, invest more.
I create a communication plan to share with the customer. The editorial plan serves to organize the ideas and approve or not the content or editorial strategy to be applied on the various social platforms. The document includes data such as publication dates and times or the budget set for advertising campaigns.
The most used and known platforms are Instagram and Facebook, but they are not the only ones. In fact, when I start collaborating with a new customer I always evaluate which social channel is suitable for his business and especially how much time and money you need to invest to make your brand known online.
A community is formed by a group of users present on the Internet, united by the same interest. Growing a community within a business profile is important because followers’ interactions bring engagement and make users feel closer to the brand. As a result, the company’s visibility will increase organically.
Before starting an advertising campaign on social studies the characteristics of a potential customer so that I can define, at the time of the creation of the promotion campaign, the place, the gender, or the age of the user. But still: his interests, characteristics, and much more.
Social networks have tools to keep statistics under control. I monitor data and analytics to improve the performance of actions taken on social media. The analysis takes time and knowledge, only thanks to the analysis of data can you achieve growth or a successful result.
The report is a document that I create and deliver to the customer quarterly. Social platforms have useful tools for data collection. However, they are often difficult to use and not always easy to understand. That’s why I help my clients analyze the data. My task is to make clear data sometimes complex to decipher for those who are not in the industry.
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